Mr. Isasac Lee, Director of Marketing
The Samsung Corporation
8031 York Road Towson, MD 21204
Dear Isasac Lee:
I enjoyed talking with you yesterday at theNew Markets / New Mediaconference regarding Samsung’s need to promote its brand to Gen-Y consumers. Enclosed you will find a prospectus for the report I mentioned describing the 4G network being developed by Verizon Wireless.
As you noted yesterday, Samsung Electronics feels that it must establish brand identity with Gen-Y now in order to sell LED TV to that people when they buy TV and need home theater system, too. I believe Proximity can work with you to devise a comprehensive campaign that uses on-demand media and social networking to achieve that goal.
We can provide you with customized survey and focus group’ research results to help shape Samsung’s image as a progressive, green company. Our faculty consultants can advise your sales force on how to position new insurance campaigns, and our production teams can make multi-platform ads that appeal to Gen-Y through Verizon's upcoming 4G network Mobile. In addition, we have trained student marketers who can promote Samsung on social networks such as Twitter and Facebook. Our research shows that using student representatives to friend social networkers is a far more effective strategy for reaching Gen Y than buying conventional banner ads.
I invite you and your staff to join us at Proximity’s Towson office for a special focus group session on Samsung’s Gen-Y brand image. After that session, you can meet with members of our group to discuss how Proximity can help you meet your marketing goals.
May 15, 2010
Mr. Isasac Lee, Director of Marketing
The Samsung Corporation
8031 York Road Towson, MD 21204
Dear Isasac Lee:
I enjoyed talking with you yesterday at the New Markets / New Media conference regarding Samsung’s need to promote its brand to Gen-Y consumers. Enclosed you will find a prospectus for the report I mentioned describing the 4G network being developed by Verizon Wireless.
As you noted yesterday, Samsung Electronics feels that it must establish brand identity with Gen-Y now in order to sell LED TV to that people when they buy TV and need home theater system, too. I believe Proximity can work with you to devise a comprehensive campaign that uses on-demand media and social networking to achieve that goal.
We can provide you with customized survey and focus group’ research results to help shape Samsung’s image as a progressive, green company. Our faculty consultants can advise your sales force on how to position new insurance campaigns, and our production teams can make multi-platform ads that appeal to Gen-Y through Verizon's upcoming 4G network Mobile. In addition, we have trained student marketers who can promote Samsung on social networks such as Twitter and Facebook. Our research shows that using student representatives to friend social networkers is a far more effective strategy for reaching Gen Y than buying conventional banner ads.
I invite you and your staff to join us at Proximity’s Towson office for a special focus group session on Samsung’s Gen-Y brand image. After that session, you can meet with members of our group to discuss how Proximity can help you meet your marketing goals.
Sincerely,
Kyung Woo
Manager of Media Analyst
enclosure